About Us

Stay happy and beautiful! Because damn, you are a fine piece of artwork too *winks*


Wink Formula is a virtual store re-imagined by its founders. We aspire to be a brand where the consumer can turn to for products that moulds together with their personality and love for makeup as a form of ART. 


The team at Wink Formula is humbled to have received so much love and support since we said our first "Hello" and this inspires us to uphold our commitment to you to offer only premium quality products at affordable prices.


Have an unwavering love and passion for makeup and our furry friends? Let's indulge in the love of cruelty-free makeup together! Join in the fast and safe environment curated for you and be part of the #winkformula experience. 

Jane Doe


Cartherin Forres

Marketing Director