About Us

Hey Rebel!
Welcome to your daily makeup routine RE-IMAGINED.

By streamlining your Fuss Free Beauty experience, we aim to provide you with that
Effortlessly Flawless finish to every makeup look.

Here at Wink Formula, our team aspires to be a brand that you can turn to for products that melds together your personality and love for Makeup as an Artform. We are committed to providing the highest quality products and reliable customer support so that we can spread the Fuss Free Beauty experience to each and every one out there.

Our new Magic-lash liner system will be the ultimate game-changer, allowing every individual even those new to falsies experience the ease of applying falsies within seconds as well as enjoy the cloud-like comfort that the impeccable pairing with our lashes would provide.

We have came a long way and our brand would not have been where we are without YOU.

We love our rebel community so do tag us in your looks @winkformula #mywinkformula #winkformula and let's spread the love for Makeup as an Artform together ❤️

~xoxo WF Team

Proudly based in sunny
Singapore☀️

  • Skin loving Makeup

    Only the best for your skin so that you can focus on YOU♡
    Lash nourishing ingredients is just the start.

  • Co-created with our Rebels

    What better way to listen to what you need than to give you rebels a voice. We let our community create while we curate.

  • Effortlessly Beautiful

    F the limits and standards. There's only one of you, focus on
    loving yourself and leave the heavy lifting to us.

Join the Rebel-ution🔥